New funds 🌱 Balanced Ethical & Growth Ethical funds

You asked, we listened.

If you are interested in sustainable investing meet the Balanced Ethical and Growth Ethical funds, curated for their ESG approaches :seedling:

Browse all our investment opportunities in the app :chart_with_upwards_trend:

*Capital at risk

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I’ve added one of the new funds today :+1: can I suggest the ability to destroy a fund to delete it which is no longer used if at a £0 balance obviously just to keep things tidy?


Hi @Dave,

Thank you for your valuable feedback.

Our team is planning to add this option in the near future :blush:



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I like the idea but can’t say the stocks really tick the ‘ethical’ box! The growth due fund for example includes Amazon (workers rights violations), Facebook (a whole host of privacy issues) and Nestle (too many to list).


Hi @Hfdoknf,

Thanks for sharing this important feedback.

We fully understand your frustration over definitions of what constitutes an environmental, social and governance (ESG) fund. Unfortunately right now there is no universally-agreed standard for what an ESG fund should contain, beyond avoiding companies directly involved in animal testing, weaponry, pornography and gambling services.

While there are numerous criteria that must be fulfilled for a company to be considered ‘ethical’, these differ depending on the priorities of the fund manager and may be different from what a retail investor like yourself would expect. In the case of our ‘Clean and Green’ fund, you can find more details about the specific criteria that was used on the Standard Life website (under ‘Standard Life Investments/ASI UK Ethical Retail Platform 1’).

Without reliable ethical standards in place across the board, you’re definitely doing the right thing by doing your research and ensuring the funds you select are in-line with your own personal objectives and values. For our part, the best thing we’re able to do for now is give our customers more choice over where to invest. We recently launched two new ESG funds alongside ‘Clean and Green’, ‘Growth Ethical’ and ‘Balanced Ethical’, for this reason.

This is a good start, but we definitely still have work to do to make sure our customers expectations are met when it comes to ethical investing. All feedback about this is really helpful.

Thank you again!


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100% agree with this. I did wonder what these stocks include. Is there a way in the App to review this?

Hi @Samiam

There are some links here for each of the fund. You can check them out if you wish to :blush:


These funds you’ve added don’t invest in the companies driving the solutions which is what investors want.

Can you think about adding the Rize Sustainable Future of Food UCITS ETF and the Rize Environmental Impact 100 UCITS ETF?

The Rize Sustainable Future of Food invests in 9 sub-sectors including Plant Based Food, Precision Farming, Sustainable Packaging. It also excludes meat producers due to the fact that animal agriculture represents 14.5% of all human-made greenhouse gas emissions and occupies 38.5% of the earth’s habitable surface! They also exclude fishing companies. Also they exclude companies that are irresponsible in the way they procure forest risk commodities. Rize ETF | Sustainable Future of Food UCITS ETF (FOOD)

The Rize Environmental Impact 100 UCITS ETF invests in the 100 most innovative and impactful companies that are tackling the world’s most pressing climatic and environmental challenges (I.e. not just climate change but also air and water pollution and habitat loss). So companies involved in clean water, EVs, renewable energy, energy efficiency, waste and circular economy. Rize ETF | Environmental Impact 100 UCITS ETF (LIFE)

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Yes, I would like to see these ETFs on Plum. Just what we need is a real sustainable fund.

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Hi any update on this being added (removing unused funds) I see other users have also requested?



Hi Dave,

I am afraid, we don’t have any news on that yet. However, our product team is actively working on improvements and new features.

Thank you!